Journeys by Design: An adventure and exploration company

‘Journeys by Design opened our eyes to a world of experiences we never knew existed.’
– Ralph Lauren

Based in Botswana, Kenya, and the UK, Journeys by Design is an independent adventure and exploration company curating Classic and Rare safaris and privately guided travel experiences to Africa. Voted one of the world’s top ten ‘super agents’ by the Financial Times, we deliver the most extraordinary nature-based journeys, from family and multi-generational trips to wild and remote partner and group expeditions.

Mashatu Reserve, Botswana © Kyle de Nobrega

A testament to our specialist knowledge and experience, Journeys by Design’s Chief Exploration Officer, Will Jones, is a Condé Nast Traveller Top Travel Specialist and Travel + Leisure A-List Advisor, and our pro guides, Kyle de Nobrega and Squack Evans, are members of African Parks’s private guide network. As well as being based in Botswana and Kenya, many of us grew up in Africa. As a whole, our small and specialised team has over 125 years of experience in the safari industry. At least 80% of our business is repeat or referred, such is the trust established with clients over the years.

That trust and depth of relationship comes from a shared and constantly evolving understanding of why we do what we do. Taking your cue, our aim is always to (co)design travel experiences that are as thought provoking as they are adventurous as they are different, that allow for and welcome the unexpected, and that very often return us somehow changed. It is this ‘wild process’ that brings us all closer to each other and to the places explored, to nature, and to everything that matters.

Mana Pools, northern Zimbabwe © Kyle de Nobrega

Congo Basin © Kyle de Nobrega

In short, Journeys by Design itinerary is constantly informed by the traveller’s needs and wants, putting you at the heart of everything we do. Facilitating a genuinely authentic participation in a place, its wildlife, and its communities, the planning process aims to create the framework for an experience that only you could ever have, and one that is of as much benefit to your host as it is you.

If you would like to learn more about travelling with us, please contact our exploration and pro guide team with a summary of your motivations for safari-based Africa exploration.

Journeys by Design is the founding member of the Africa House Group, which includes our charity Wild Philanthropy, and was set up to transform the way tourism benefits Africa. It does so by connecting potential donor travellers, philanthropists, and impact investors with opportunities to support Africa’s wildernesses.

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