‘ Tourists don’t know where they’ve been.
Travellers don’t know where they’re going.’
– Paul Theroux
The RARE safari is a future that goes back to the days when travellers placed their hopes and dreams in the hands of the most adventurous of private safari guides. Such faith was rewarded with journeys experienced by the very few – off-radar journeys that were impossible to replicate, and which stayed with those that experienced them for the rest of their lives.
In keeping with the tradition, our RARE safaris offer a higher-level of privately guided adventure. Here, luxury is defined as space, as the calibre of guides that host you, and as the unique impact you deliver to your family, the host community, and the environment. It’s something we’ve been doing for years, for travellers with a taste for a certain level of reasonable risk, and which we are now defining as a service that stands apart from everything else on our books. We currently run no more than 30 RARE trips a year.
This is service underpinned by a set of either entirely or almost off-google experiences, built up over time, and thus far only experienced by those who have discovered them. Meaning, you’re unlikely to find them on the internet and equally unlikely to receive a competitive quote on them. We’re the only company in the world capable of delivering them – safely, beautifully, and in the spirit of the best of the old ways.
Naturally, we also rely on our CLASSIC landscapes and properties as the glue that binds these remote and distributed RARE experiences together. Depending on travellers’ needs and wants, we will make sure there is a pool for the kids, a camp fire to laugh around, wildlife, culture, and great food. Whatever the itinerary, all this is private – private guide, private vehicle, private accommodation. It’s a necessary privacy, one that gives us space to think, to be, to act.
The positive impact of the JbD RARE service is significant. Since 2015, we have committed to creating an organisation dedicated to the notion of the equitable economy, one which aims to ensure that travel benefits all, and that its profits are redistributed in the name of creating fairer societies. Included in the pricing, therefore, of any RARE itinerary is a US$ 5,000 environmental pledge to support one or more of three at-risk ecosystems in East Africa through our sister charity Wild Philanthropy, which is a registered 501(c)(3).
If RARE is where you are as a traveller, please do get in touch. I would love to work with you on creating the most extraordinary of experiences, one that will change lives – yours and those of the communities who will host it.