Journeys by Design


Much more than just a safari


Omo River, Southern Ethiopia © Jamie Thom | Wild Expeditions

‘Every bit of our safari was first class.’ – Katy Perry

With over twenty years’ experience of providing specialist adventure travel to Africa, Journeys by Design’s CLASSIC safari is no ordinary safari.

A long time ago we decided to focus on Africa and only Africa. The continent has an extraordinary range of geographies, histories, and cultures, all of which we can never fully experience, even after a lifetime of travel. Our journeys range from the Omotic landscapes of southern Ethiopia and ancient Nubian kingdom of Sudan to the short grass plains of the Serengeti and rolling valleys of the Maasai Mara. For avid wildlife seekers, they include the Okavango Delta and South Luangwa National Park, both of which offer high-density wildlife experiences found nowhere else on Earth.


We go from the Rift Valley lakes of Tanzania to trekking in the volcanoes of Rwanda, home to the mountain gorilla. We fly helicopters though Namibia’s deserts and fly camp with the Hadza hunter-gatherers of the Yaeda Valley to luxuriating in the relative comforts of South Africa’s winelands to wandering through the harshest desert environments on earth in the Danakil Depression.

All of which presents you with much to choose from. Making that choice requires real specialist knowledge, someone capable of understanding your family’s needs and wants. As one of the world’s leading super agents, we are exactly this.  We have built a reputation for crafting complex and exceptional journeys for a range of discerning clients. It is our ability to understand both the destination and the client – and then translate that understanding into a seamless journey – that sets us apart. The fact that over 70% of our business is repeat or referred underscores the quality of the service we provide.

That quality is guaranteed by the fact that we limit ourselves to designing just 70 CLASSIC safaris a year. In doing so, we ensure that each journey is unique and offers you the opportunity to explore some of Africa’s greatest frontiers. At the same time, we are committed to ensuring that each and every safari is designed to support the destination’s cultures, wildlife and wildernesses.

In what is becoming an increasingly crowded travel world, this experience in providing safaris that mean something special – for the traveller, the host community, and the environment – is what makes the CLASSIC safari much more than just a safari. For more on where, how, and when to travel, please explore destinations, experiences and best time to travel. Otherwise, do get in touch – we’d love to help.