Journeys by Design


Much more than just a safari


San Camp, Makgadikgadi Kalahari, Botswana

‘Every bit of our trip was first class.’

– Katy Perry

With over twenty years’ experience of providing specialist adventure travel to Africa, Journeys by Design’s CLASSIC safari is no ordinary safari.

A long time ago we decided to focus on Africa, and only Africa. The continent has an extraordinary range of geography, history and culture which we will never fully embrace even after a lifetime of travel. Our journeys range from the Omotic landscapes of southern Ethiopia and ancient Nubian kingdom of Sudan, to the short grass plains of the Serengeti and rolling valleys of the Maasai Mara. For avid wildlife-seekers the Okavango Delta and South Luangwa National Parks offer high density wildlife experiences found nowhere else on earth.

We range from the Rift Valley lakes of Tanzania, to the volcanoes of Rwanda, home to the mountain gorilla. We fly helicopters though Namibia’s deserts and fly camp with the Hadza hunter gatherers of the Yaeda Valley. From the relative comforts of South Africa’s winelands to the harshest desert environments on earth in the Danakil Depression we have the team and the skills to deliver the most complex and extraordinary of journeys.

Sometimes the choice is a hinderance and you need a specialist to guide and advise and prompt.


As one of the world’s leading ‘super agents’ we have built a reputation for crafting exceptional journeys for a range of discerning clients. It is our ability to understand both the destination and the client, and then translate that understanding into a seamless journey that sets Journeys by Design apart. The fact that over 70% of our business is repeat or referred we hope underscores the quality of the service we provide.

We limit ourselves to designing just 70 such safaris a year. We ensure that each journey is as unique, offers you the opportunity to explore some of Africa’s greatest frontiers, and is designed to support its cultures, wildlife and wildernesses. Throughout, we provide a level of sophisticated isolation and remoteness capable of accommodating the most necessarily COVID-aware of travellers.

In what is becoming an increasingly crowded travel world, this experience in providing safaris that mean something special – for the traveller, the host community, and the environment – is what makes the CLASSIC safari much more than just a safari. For more on where, how, and when to travel, please explore destinations, experiences and best time to travel. Otherwise, do get in touch – we’d love to help.