‘Journeys by Design opened our eyes to a world of experiences
we never knew existed.’

– Ralph Lauren and family

Dear Traveler,

Having grown up in six African countries, I have always been drawn to adventurous travel, to the benefits of travelling closer to the ground. I established Journeys by Design in 1999, borrowing my brother-in-law’s computer, desk and room to get off the mark. As a young environmental scientist, I had nothing but my experience and a desire to share that experience.

These are true adventures of the heart, where deep emotional connections are made, and where character is formed. They were the adventures that drove me to found Journeys by Design, and they are what makes it what it is today: a specialist adventure travel company which chooses to curate just 100 high-value RARE and CLASSIC safaris a year. Off-grid, unique, and designed to support the often at-risk ecosystems that serve as their destinations, they are the African safari as I know it, the sweet spot between sustainability, impact, and adventure.

Such travel is what drives me today. I’ve committed this company to helping protect Africa’s wildernesses. We generate surplus to distribute wealth. In 2019 alone, we collaborated with our sister charity Wild Philanthropy to deploy US$ 359,840 into our core ecosystem projects. We organised the journeys of 61 donor travellers, which directly supported 692 community members. In total, we facilitated the donation of US$ 175,840 to conservation and community projects directly supporting 52,561 hectares of land, and reinvested US$ 1,189,959 back into the African economy. We have raised over US$ 6 million for charities globally over the last 20 years. At the end of 2019, we set up the Africa House Group to better align the profit and non-profit arms, and in 2020 we joined 1% For the Planet. We put our money where our mouth is.  

It is for this reason that I believe us to be one of the very few operators that are equipped to manage the process of change that is incumbent upon us. We are driven by the need to adventure, but only if that adventure has the capacity to change lives. Only if it hothouses epiphanies, seeds businesses, creates jobs, builds schools, hospitals, houses. Only if it is the adventure that leaves a lasting and sustainable legacy. This is what Journeys by Design is – and why our adventures are genuinely different, unique, special.

Do get in touch – I look forward to taking you miles from nowhere.

Yours sincerely,

Will Jones
Fellow of the Royal Geographical Society