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Journeys by Design

Luxury African Safaris

Luxury African Safaris

'Journeys by Design opened our eyes to a world of experiences we never knew existed'

Ralph Lauren

Luxury African Safaris

Journeys by Design is a luxury and frontier African safari specialist. We arrange expeditions for travellers whose needs are always exceptional, be that a safari into areas rarely visited, a vacation that takes in mountain, savannah and beach, or a journey into the myriad world of Africa’s many cultures.

Journeys by Design was founded in 1999 on the belief that for tourism to work, then it must be sustainable. In this respect, there is no such thing as luxury for luxury’s sake. Space is the real luxury. For us and for our clients, every one of our bespoke adventures is designed to benefit all: guest, host and the wild. We are all accountable. We are all journeying in the name of Africa’s great wildernesses.

Of those wildernesses, Journeys by Design operates luxury and frontier safaris in no less than 16 African countries, from North Sudan to South Africa, from the Democratic Republic of Congo to the Seychelles. Specialists as much in cultural Ethiopia as we are in big game Botswana, in the deserts of Namibia as we are the vast savannahs of Kenya, in historical Mozambique as we are the beaches of main coast Tanzania, we are Africa specific. We design luxury holidays, family safaris and frontier expeditions in places we know and love, places that excite, places that change lives.

As such, a Journeys by Design trip is built on trust, on respect, and on, in many cases, long term friendships. Our relationships with our ground operators are both long lived and based on a mutual admiration for the other’s expertise. Members of our key host communities are personal friends, their visions our visions. Our clients are largely either repeat business or personal referrals. ‘We are all,’ says founder and CEO Will Jones, ‘one big family. The common denominator? We’re all wild at heart.’