Journeys by Design

Specialist Safari Services

The most remarkable of individualised itineraries


White-eared kob, south-east Ethiopia © Stevie Mann

Journeys by Design stands or falls on the quality of the service and style of safari it offers. In keeping with the spirit of our aim to create the most remarkable of individualised itineraries, so our ambition is to provide a level of service considered industry-wide as being extraordinary.

A complete travel solution, it’s a service that takes as its starting point the importance of forming relationships based on mutual trust and respect. Once established, the planning of an actual itinerary employs the best in the business – be they pilots, guides or types of accommodation. The knowhow, the attention to detail and the style of delivery is, we believe, second to none.

It is for this reason that we only sell Africa. Africa’s our passion and our area of expertise, and we make no attempt to sell a global product. It is our belief, therefore, that our clients come to us for an in-depth analysis of the continent, of the 23 countries in which we choose to specialise. Given this focus, this level of understanding, we are able to drill down to levels that the competition finds hard to follow.

Odzala National Park - Republic of Congo


Journeys by Design provide a Complete Travel Solution. We have unique and special connections – our little black book. We strive to be at the forefront of frontier travel. We offer private consultations anywhere in the world. We offer rapid airport handling and we use only the very finest private guides, pilots and hosts. We pride ourselves on our strong ethical stance on charity and philanthropy. Some of these experiences are remarkable for their historical provenance, others for the rarity of access granted. All bear testament to our willingness to think out of the box.


Throughout the journey, and depending on the itinerary, clients have at their exclusive disposal an unprecedented level of support. This includes ground vehicles, light aircraft, rapid airport assistance, helicopters, pilots, guides and expert hosts. The team – assembled for the express purpose of a given itinerary – is highly flexible, highly skilled, and extremely well-connected.


In addition to using the very best of that which is available to the luxury travel industry, Journeys by Design represents a handful of private houses and ranches whose owners open their doors to a select group of discerning travellers. Whether based at exclusive stays, or at other more readily available super luxurious lodges, beach houses and boutiques hotels, the accommodation is outstanding in every respect.


Every safari will take place in areas guaranteed to provide clients with an experience that is authentic, personal and private. Most of these destinations’ lodges, camps and ranches operate the lowest ratios of travellers to square kilometres of land found anywhere in Africa. They are all world leaders in the kind of sustainable tourism we support.


Ultimately, it is our little black book of contacts that separates us out from the rest of the crowd. Such contacts mean we are able to invite the client into a world of first class academics, professionals and policy makers – a small, significant group of men and women whose reputations precede them, and upon whom the future of wild Africa rests.

Lattitude Safaris

In addition to an on-the-ground support team, clients will have access to an assortment of leading medical, administrative and legal organisations. This will include 24 hour contact with our offices in the UK and the US.


The return journey is planned and executed with as much care as the rest of the trip, and every effort is made to ensure that clients arrive home fresh, invigorated and inspired.


The thinking behind our clients experiencing the very best of wild Africa, and in arranging contact with leading conservationists and policy makers, stems from the belief that we are all – the safari industry, its clients and the host communities – important stakeholders in the maintaining of Africa’s wildernesses. Travellers may discover that they are in a position to contribute – intellectually, professionally or materially. If this is indeed the case, then Journeys by Design’s sister charity Wild Philanthropy is in the position to help. If you would like to know more, please visit the Wild Philanthropy website, see our African Travel Recovery Fund, or contact Will Jones or Paul Herbertson.


Please take the time to explore the below services and information. Among other areas of interest, it includes frequently asked questions, risk analysis, and client testimonials.

Subscribe to our newsletter

Travel ideas, conservation stories and the latest from our exploration team