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Members of staff: 15

Number of countries covered: 19

Days on the ground this year: 365

“I wouldn’t even think of going to Africa without first consulting Journeys by Design, which has arranged the most luxurious and authentic and rewarding adventure traveling I have personally ever done. They provide explorations as exciting as any 19th century, but with the ease, style, and amenities of the 21st at its best”Richard Story, former editor – Departures Magazine.

This website is, we hope, the first step towards experiencing an Africa you perhaps dream of.

From the start it has been our aim to show Africa as we know it – diverse, beautiful, raw – and to do so in a way that caters for the dreams of its visitors, while at the same time paying real attention to its people, its land and to the animals it boasts.

To this end, our journeys into Africa are in fact adventures of the spirit, designed to meet the expectations of a specific type of traveller. They are not holidays in the normal sense of the word. They are wondrous, awe-inspiring journeys through habitats that can change the way we look at the world.

Our portfolio ranges from the northern highlands of Ethiopia, the deserts of Northern Sudan, through The Great Rift Valley of East Africa, and out onto the sprawling plains of southern Africa. Many of these habitats are under threat. The fact they have survived the unprecedented rise in levels of population, and are indeed now, in some areas, flourishing, is partly due, we believe, to the kind of responsible tourism Journeys by Design has, does, and will continue to promote.

Regarding the range of itineraries on our portfolio, Journeys by Design caters at one end for families, first time travellers, couples seeking a luxury honeymoon, and those in search of the traditional wild Africa safari, and at the other, for those seeking an even rarer, more frontier-type experience. Common to each, is the fact that every journey, be it soft or extreme, luxurious or hardy, is meticulously planned, supported and delivered, employs the very best of ground operatives, and chooses to use only those areas and types of accommodation that share our philosophy on the importance of providing an experience that is as exceptional as it is beautiful.

The success of this approach, one aimed at providing a flawless, creative and adventurous travel service, is underlined by the fact that over 70% of our business is with referred and repeat clients.

Let us guide you to Africa with a peace of mind borne from our deep understanding of this exceptional continent.

Will Jones, Managing Director


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