‘A truly sustainable vision of travel is one where all stakeholders are involved, and that includes you.’
– Will Jones, founder
Truly sustainable travel is part of a holistic solution to a problem that left unchecked could result in having to restock our wildernesses in less than 10 years time. It’s a solution designed to tackle poverty, protect communities, and effect cultural change only where absolutely necessary.
For us, ensuring that we have the greatest impact has meant Journeys by Design creating its own Africa House Group, which houses its charitable and local eco-business development arms Wild Philanthropy and Tekula Capital alongside its travel operations. It meant investing US$ 600,000 in on-the-ground eco-business Wild Expeditions Ethiopia. It meant setting up the African Tourism Crisis Fund (now closed) and its successor the African Travel Recovery Fund, which seeks to protect Covid-affected jobs and projects in on-the-ground community-owned tourist businesses. It meant designing – via our Activist Programme* – the opportunity to create positive social and environmental impact through safari. And it means having a plan – our Three-Year Plan – to become a net-positive business.
*If you would like to meet members of the programme please see Fellow Activists.