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Our Ethics

“A truly sustainable vision of travel is one where all stake holders are involved, and that includes you.” Will Jones, Managing Director

Managing Director, Will Jones, is an environmental scientist who has worked in numerous National Parks and Nature Reserves, with studies as diverse as wild dogs in Tanzania to tigers in India. In the mid 1990s, he initiated Ethiopia’s first community managed nature reserve and built and managed the country’s first not-for-profit responsible tourism project, Bishangari, to generate revenue for local area conservation and development initiatives in and around the East Langano Nature Reserve.

Will Jones started his early career in the NGO sector with FARM Africa, and during our time in Africa we have helped run some of Africa’s finest camps and lodges, run conservation education programmes camps and lodges, initiated conservation and development projects and raised significant sums for charities.

Choosing and planning your safari is always an exciting and rewarding experience, but with Journeys by Design there’s an added dimension. We are offering not only the finest portfolio of camps and lodges, but also a means of supporting wildlife conservation and the local communities in whose hands its future lies.

You will see in the charities we support link below that we support a range of charities, from education to pure wildlife, for which we have raised over US$ 3.6 million. Two of these we support regularly through the donation of fixed amounts for every client that travels with us – Trusts for African Schools and AMREF (who operate the superb Flying Doctors).

We have a firm view on whether it is ethically correct to travel to Ethiopia or not during times of drought. We also have a position with regards terrorism and travel, a position that some may agree with, but I would imagine many will not.

Finally, we must bear responsibility as a specialist that likes to push out the frontiers and open up new areas to organised travel, to expose remote cultures to western images and ideals. We have used a case study of Ethiopia’s lower Omo Basin as one such example.